TV Spot: Nike Dance

I often do overheads then storyboard once I work it out.
In this case I went out into the street with the director, choreographer, and dancer. It was fun- just spitballing ideas, making stuff up.
The director would have an idea, and I’d draw it right there on my clipboard. Then the choreographer would have an idea, and the dancer would dance it out. And this guy could really move. Fun to work with talented people.
Of course to hide the basketball star, we had to keep doing the old “cowboy switch!"